小程序 development: 微信小程序 and the public number difference and contact!

微信小程序and the public number are sub-platforms belonging to the public platform of 微信. The development of 微信 public number has its own rules. In 微信小程序, 小程序 goes online and needs to be approved by Tencent, adding a lot of rules and restrictions. With the gradual expansion of 小程序 and the public number, many people have confused the rules of 微信小程序 and 微信, and the connection and difference between the two are not clear. Next 沈阳汇海 network Xiaobian will share relevant content for everyone, I hope to be able to solve for everyone.

What are the account types under the 1.微信 public platform

(1) The subscription number is suitable for conveying information to users (such as media such as newspapers and magazines), and sends a message every day for individuals and organizations.

(2) Service number, applicable to user management and provision of business services (such as bank, 114, providing service inquiry), can send 4 messages per month, not applicable to individuals.

(3) Enterprise number, applicable to user management and provision of business services (such as internal communication of large, medium and small enterprises, mail delivery, process review), and can send 4 messages per month, not for individuals.

(4) 小程序, suitable for lightweight program applications, can be easily acquired and distributed within 微信, has an excellent user experience, suitable for individuals and organizations.

2. The difference between the subscription number and the service number

(1) Message reminding method, the subscription number is displayed in the "subscription number" folder; the service number is directly displayed in the friend conversation list.

xx (2) The number of message pushes, the subscription number can send 1 message per day; the service number can send 4 messages per month.

(3) The payment function, the subscription number cannot be activated; the service number after the certification is passed to support the opening payment function.

(4) Different positioning

微信 public number is mainly used for information transmission. With the third-party link nested webpage, simple interaction can be realized, mainly based on marketing and information transmission, while 微信小程序 is mainly based on functional services; 小程序, the core is running out, The service is replaceable, the specific offline scene, there should be no user stickiness; 微信 public number, slightly low frequency, can build brands, grades, offers, etc.

(5) Promotion method

The public number is generally promoted offline, online 微信 group, circle of friends promotion. 小程序 is used offline, online 微信 group, friend circle can not be forwarded.

(6) Entering the entrance

小程序: Public number menu, QR code, 小程序 search, desktop shortcut.

Service number: Public number menu, QR code.

(7) User experience

小程序: Similar to H5 development technology, it can be cached locally, close to the native app.

Why do you want to do 小程序? On the mobile side, 小程序 will become the king

1, 小程序 is better than the public number

小程序 has not yet appeared, the 微信 search results first show the public number. But now the 微信 public platform pushes 小程序, so the current search result ranking is: 小程序>Public Number>Friends Circle>软件 Company

另外，小程序可以添加自定义关键字，并且最多可以设置为10个，每月支持3次更改。因此，用户最有可能通过这些关键字搜索您的多用户商城小程序产品。

2，小程序优于App

与App相比，小程序可以在不下载和安装的情况下使用，并且用户的接受度更高。 小程序的功能基本上接近本机应用程序，但它不消耗手机内存。 Android用户还拥有可以将小程序直接添加到桌面的“权限”，桌面上的演示文稿与应用程序完全相同。因此，对于大多数多用户商城平台，小程序不应该做，但必须要做！将来，小程序将成为多用户商城的关键！

如何玩多用户商城小程序？ 小程序各种游戏玩法都可以轻松带走客人。

1.公共号码营销

使用现有的公共号码来吸引消费者的使用习惯并引导粉丝使用小程序消费

（1）在公共文章中插入小程序卡以替换原始简单地图。

（2）在公共号码菜单中插入小程序

2.社区营销

范群同步通知，以集团裂变的形式，向老拉新，提高老客户的退货率和新的发展速度。

3，附近的小程序

您可以将商店位置信息添加到小程序，附近的用户可以在小程序上看到您的商店。如果到目前为止你还没有自己的电子商务小程序，那么这是移动互联网时代最大的哨声。无论你做什么，小程序都在这里，永不放弃，给你带来流量。