微信朋友圈广告应该怎么做？

微信朋友圈广告是基于微信公共号码生态系统的原生广告，其以与朋友类似的原始内容的形式显示在用户朋友的圈子中。 微信朋友圈广告作为一个新兴的广告平台，有其强大的东西。当许多大中型企业准备进入这一领域时，如何做好这项工作仍然备受关注。下一个汇海网络将为每个人分享相关内容。

首先，作为一个全新的广告载体，他的优势是显而易见的。

1.微信用户数。 微信拥有大量用户，所以微信作为广告载体，他的报道很惊人;

2.广告展示位置。 微信的朋友圈是每个微信用户关心的部分。如果有穿插的广告，曝光率是不言而喻的。

3.独特的广告拥有权。 微信广告的一个主要功能是每个用户一次只能接收一个广告。这对广告的渗透非常有帮助

4.精确定位。基于微信定位功能，广告可以针对某个城市，某个区域，甚至是APP软件

第二，你如何取得好成绩？

1.超高频亮点+强大的促销活动。在短时间内传播信息并吸引用户参与公司的销售活动。这些计划适合各种公司开展促销活动

2. Uninterrupted push exposure + information display. The concept of continuous output products is given to customers. Make customers often exposed to company-specific advertising exposure. Impression of planting a brand in the minds of customers

Third, how to maximize the benefits?

The advertising industry generally judges whether an advertisement is good or bad in two ways.

1. Conversion rate of ads

2. Advertising exposure

These two are complementary, most of the advertisers only pay attention to the exposure of the advertisement and ignore the conversion rate of the advertisement is the key to the final landing of the advertisement. 微信 circle of friends advertising this form of advertising can effectively improve the conversion rate. The environment in which the circle of friends is placed is a relatively private circle of friends. Target users are relatively low-prepared in relatively private circles.

As a kind of information flow advertisement and effect advertisement, the friend circle advertisement has the function of precise orientation. Here also share the current orientation function of the circle of friends: support geographical, gender age, mobile phone related (brand model, mobile phone system and networking) Environment), marriage, education, interest tags (commercial interests/APP interests), LBS, remarketing, etc. However, the choice of 微信 circle of friends is based on the development of the company itself.