做好微信公众号运营方案策划从哪些方面着手？

随着移动互联网APP软件

的快速发展，微信成为移动端用户量的领先者，微信公众号成为近两年营销的主要渠道，受到了许多人的追捧。面临微信如此大的市场，企业选择微信公众号运营已经是有必要的品牌推广方式，然而新手想要做微信公众号运营，没有一份好的微信公众号运营方案策划，很难达到更好的效果。下面就跟着沈阳汇海网络一起来了解下，做好微信公众号运营方案策划需要从哪些方面着手。

一，公众号定位

一个微信公众号应有主打的方向，你要了解你的用户属性，了解属性后就推送那一类的文章。天然的广度，导致微信公众号从广度入手变得毫无意义，应该专注于深度，而非在卖产品的同时发与产品无关的咨询。

二，功能介绍

每个微信公众账号都有自己的功能介绍，功能介绍不宜过长，要尽量的简洁明了，让粉丝直达这个公众号是用来做什么的，对粉丝有什么价值。

三，微信公众号被添加自动回复

被添加自动回复是粉丝对这个公众号的第一印象，应该在这条回复之中放置你最想展示给粉丝看到的东西，比如说公众号的主打功能，最新活动，热卖产品等等。

四，自动回复

XX Auto-reply should be set for your public account, what is the location of your 微信 public number, what features can be provided, and questions that fans may ask.

Five, custom menu planning

The custom menu should be logical. Most of the 微信 public numbers have three levels of menus. There is no intersection between the three menus. Each menu section has its own aspects and functions. The name of the menu is to be terminological and easy to understand, letting fans know what it means to click this button.

Six, graphic writing

1. Graphic cover

The first graphic cover or single graphic pushed by Multi-Graphic pushes the cover size to 900*500 pixels, and the rest of the graphic cover is 200*200 pixels. The complete picture display can have a good user experience.

2, the title

Be brief enough, don't have extra nonsense, and be able to trigger fan curiosity.

3, graphic introduction

Multi-text push only the first graphic or single graphic push can be written, and the rest are automatically generated. Writing an engaging profile will attract fans to click, and the profile can write up to 120 words. When a single graphic is pushed, the profile can be displayed on the mobile phone only about 60 words (different mobile phone screen sizes will be slightly different), and the profile can be displayed about 26 words when forwarding to a friend (different mobile phone screens) The size will be slightly different), so you should attract fans in the first 26 words.

4. Click on the topic above

Click on the arrow above to be able to align with the public number, often because the original author is filled, causing the arrow above the attention to be incorrect, affecting the fan experience.

5, graphic text

The font size should have a uniform specification. For example, the headline is unified with 16px, and the subtitle and text are unified with 14px.

xx

6，图形颜色

不要超过三个（个人穿着也是如此），包括强调色等。超过三种颜色会让粉丝觉得这篇文章非常花哨。

7.排版和间隔

现在微信粉丝已经习惯了段落之前没有空格的排版方法，应该尝试采用粉丝的阅读风格。排版方式应该是统一的。如果段落前有空格，则所有段落都应为空格。如果没有空格，则不应有空格。很多文章都会忽略这个问题，一段时间不是空的，这使得感知很差。图形的每一段应明显分开，以避免阅读长篇文章的视觉疲劳，并且间隔应保持一致，以确保整体美观。关键句应该集中，以便粉丝可以阅读关键点，更重要的是，找到应该真正强调的句子，即能够为粉丝提供价值的句子。

8，QR码应该很漂亮

从关注度：原始QR码＆lt;美化静态QR码后＆lt;动态二维码，文章中只出现一个二维码，过多的二维码导致用户不喜欢，从而取消了注意力。 微信组QR码或个人客户服务号码的QR码可以放在自动回复或自定义菜单中。

在微信公共号操作计划中做好，然后启动微信公共号操作，相信会更容易。我希望上述内容可以帮助您操作公共号码。