Inventory: Advantages of 微信小程序 Mall

Since 2017, 微信小程序 has been launched, and the outbreak period has been ushered in 2018. Both e-commerce, catering, information, and stores use 小程序. Large platforms such as Jingdong, Vipshop, Mushroom Street and other e-commerce are gathered in 小程序, why the big platform still has to do 小程序

Since 2017, 微信小程序 has been launched, and the outbreak period has been ushered in 2018. Both e-commerce, catering, information, and stores use 小程序.

Large platforms such as Jingdong, Vipshop, Mushroom Street and other e-commerce are gathered in 小程序, why the big platform still has to do 小程序 business app development

city? The following 汇海 Xiaobian explains why the 微信小程序 mall has the advantage to attract enterprises.

成本低

The cost of development and operation of 小程序 mall is much lower than that of some large platforms. It is necessary to settle in the Vipshop, Jingdong, Tmall and Mushroom Street. And 微信小程序 mall cost=mall construction costs + mall maintenance operating expenses +微信 withdrawal procedures.

市场潜力大

Now there are only the products, the fight, and the Jingdong have their own 小程序 mall, and the profitability during the double eleven period is good. With many companies developing 小程序, 微信 officially opened up the development interface, and also attached great importance to 小程序, so the footsteps of the mobile Internet can be less detours.

用户体验效果佳

xx 微信商城通常是HTML5 制作，用户在打开购买过程花费的时间比较长，需要进入公众号，找到菜单栏，然后再进如微信商城，而小程序只需一步打开

另外，小程序商城可以提高重复购买率，只要用户没有删除小程序，就会一直保存在小程序栏目中。

支付便捷

小程序商城可以直接使用微信支付，HTML5商城的支付接口一般是由第三方支持。小程序是通过微信支付交易，交易完成后，钱直接到打商户的账户上账期相对更短。

多个流量入口

微商城的流量入口无非就是两种：通过朋友圈、微信群做分销；2.自媒体、公众号。

小程序却拥有多个免费流量入口，与公众号的关联，嵌入公众号也让用户的整个阅读体验不一样。

用户渗透范围广

微信月活跃量已经超过10亿数据，内部流量也非常多，用户覆盖人群大，无论是老人、小孩、外国人都会使用微信。因此很多传统电商无法渗透的到的中老年群体，微信小程序就直接触达。

转载标明来自于汇海

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