Why is the micro-business distribution model highly sought after by enterprises, and is the micro-bu

Five years ago, Weishang belonged to the puppet army of e-commerce. Jingdong and Tmall were the regular army of e-commerce. However, in the past few years, the style of painting has once again changed. Now Tencent has also begun to compete for the e-commerce market. The micro-business distribution model is slowly institutionalized and standardized. Many big players join 微信 business

Five years ago, Weishang belonged to the puppet army of e-commerce. Jingdong and Tmall were the regular army of e-commerce.

However, in the past few years, the style of painting has once again changed. Now Tencent has also begun to compete for the e-commerce market. The micro-business distribution model is slowly institutionalized and standardized. Many big-name players join the 微信 mall, so why is the micro-business distribution model sought after by more companies?

传统电商获客成本高，被迫寻找新出路

Anyone who has just entered the store or newly listed goods needs to advertise, regardless of low-cost subsidies or competition promotion, and finally need to spend money. The micro-business distribution model is based on 微信 for promotion and operation. The loyalty of the products is relatively high, and the reputation among acquaintances is also good. The important thing is that the customer acquisition cost is low.

The merchants give some of the profits to the distributors, let them help sell the goods, and recruit the distributors of the malls on the distributor platform. The distributors can get commissions for each order sold, which greatly increases the distributor's enthusiasm for distribution.

电商增长缓慢，需要找新出路

From the first quarter of the year, Jingdong’s revenue increased by 33.1% year-on-year. The Q2, Q3 and Q4 revenues in FY2017 were 43.6%, 39.2% and 38.7%, respectively. Obviously, Jingdong’s first-quarter earnings report also showed a weak situation. "The background of the decline in e-commerce growth rate, how to transform from shelf e-commerce to social e-commerce, from improving conversion rate to increasing fission rate, from diversion thinking to fission thinking."

微信天生社交优势，适合做分销

xx 微信 expands the social scope, from dozens of acquaintance relationships to hundreds of thousands of people relationship, and from the previous one-to-one communication mode, can be extended to peer-to-peer communication mode through group and friends. For micro-business entrepreneurs, the micro-business distribution model also has some risks. If it is multi-layered distribution, although it can bring explosive growth, it is in the gray area of supervision; if there is only one-level distribution, the rate of increase is slow.

In fact, the micro-business distribution model can develop distributors within the third level, as long as the official appraisal of the MLM organization APP软件开发

Ding: "The number of people is more than 30, and the level is above the third level", and "directly or indirectly based on the number of development personnel as a basis for remuneration or rebate."xx