What is the difference between 微信 mall and 小程序 mall

There are many merchants who think that 小程序 mall and 微信 mall function are similar, they all use 微信 traffic, there is no need to develop 小程序 mall system with 微信 mall, in the face of the rapid development of mobile Internet, really do not need to develop 微信小程序 mall

There are many merchants who think that 小程序 mall and 微信 mall function are similar. They all use 微信 traffic. With 微信 mall, there is no need to develop 小程序 mall system. In the current state of rapid development of mobile internet, really do not need to develop 微信小程序 mall? In 2018, the Internet and traditional formats met, 小程序 Mall officially opened a new retail model, 微信 Mall can grab a new retail dividend?

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小程序 mall is today's hot topic, in the double eleven also achieved a good record, the following 汇海 Xiaobian for everyone to introduce 微信 mall and 小程序 business difference?

The display entrance is different: the micro mall is developed by a third party, such as 汇海, and then bound to the 微信 public number, the operation mode is also relatively mature, the function is also complete, can meet the brand display, sales, agent distribution recruitment, event promotion, payment , logistics inquiry, powder absorption and other basic needs of businesses. 小程序, search for nearby 小程序 in [Discover]-[小程序] (increasing the entrance of card coupons), also developed by third parties, emerging retail tools, different development capabilities and functions, but can meet the current market need.

xx 不同的使用场景：微信商城的主要目的是吸引粉丝，留住粉丝，培养忠诚的客户。 小程序，方便消费者在用完时使用，但商家更难入住。

用户差异：小程序主要用于离线实体，电子商务是补充，而微信商城主要用于企业和电子商务。

功能差异，微信商城开发比较早，微智能功能也比较齐全，除了商品展示，分销功能，额外议价，分组，秒杀营销工具。这些小程序商场也有这些功能，以及地图导航，附近的小程序等。