库存：微信小程序商城

的优点 自2017年以来，已经推出了微信小程序，2018年爆发了爆发期。电子商务，餐饮，信息和商店都使用小程序。京东，唯品会，蘑菇街等电子商务等大平台聚集在小程序，为什么大平台还要做小程序

自2017年以来，已经推出了微信小程序，2018年爆发了爆发期。电子商务，餐饮，信息和商店都使用小程序。

京东，唯品会，蘑菇街等电子商务等大平台聚集在小程序，为什么大平台还要做小程序商城呢？以下汇海小编解释了为什么微信小程序商城有吸引企业的优势。

成本低

小程序商城的开发和运营成本远低于一些大型平台。有必要在唯品会，京东，天猫和蘑菇街定居。而微信小程序商城成本=商城建设成本+商城维护运营费用+ 微信退出程序。

市场潜力大

现在只有产品，打架，京东都有自己的小程序商城，双十一期间的盈利能力很好。随着许多公司开发小程序，微信正式逐步开启开发接口，小程序方形手机软件开发

面子也很重要，所以跟随移动互联网的脚步，你可以少走弯路。

用户体验效果佳

微信 mall is usually HTML5 production, users spend a long time to open the purchase process, need to enter the public number, find the menu bar, and then enter the 微信 mall, and 小程序 only one step to open

In addition, 小程序 mall can increase the repeat purchase rate, as long as the user does not delete 小程序, it will remain in the 小程序 column.

支付便捷

小程序 mall can be directly used to pay 微信, the payment interface of HTML5 mall is generally supported by third parties. 小程序 is to pay the transaction through 微信. After the transaction is completed, the account directly goes to the merchant's account and the account period is relatively shorter.

多个流量入口

There are two types of traffic portals in the micro mall: through the circle of friends, 微信 group for distribution; 2. from the media, the public number.

小程序 has multiple free traffic portals, associated with the public number, and embedding the public number also makes the user's entire reading experience different.

用户渗透范围广

微信 monthly activity has exceeded 1 billion data, internal traffic is also very large, users cover a large population, regardless of the elderly, children, foreigners will use 微信. Therefore, many middle-aged and old people who are inaccessible to traditional e-commerce, 微信小程序 will be in direct contact.

Reprinted from 汇海

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