微信 updated again! Subscription number information stream revision, 小程序 add praise function

There are a lot of hidden features in the new version, you need to be careful to find out slowly.

Author: farm girl

Source: Gravity Workshop

This article authorizes the author to release the notes for the author, please contact the author and indicate the source

The last iOS version of the 微信 update has passed February.

On Monday, November 19th,微信发布了最新的 6.7.4 for iOS 版本。

Still the same, there are a lot of hidden features in the new version, you need to be careful to find out slowly.

What are the important feature updates for the new version? What impact will it bring to each of the operating partners? The field girl gave everyone a focus.

1、信息流改版：订阅号头条文章的标题下移

In this version update, the biggest change is the "Star" or "Frequently Read" subscription headline on the big cover, the title position is moved down from the top.

"X friends read" has also moved, and is now consistent with the 微信 Android users in the information flow display.

最受影响的就是头条文章封面图的选择。

The title of the previous article is at the top, and the top half of all the cover images should not have text or logo exposed; this change is just the reverse, the lower part of the image needs to weaken the text and logo.

The headline is too fancy to affect the title display, too plain and hard to attract users, adding logo on the cover is not good-looking. In short, the head map should be a headache for every new media practitioner.

The reason why I will make adjustments again on the information flow display,据了解和微信的信息流广告压力有关系。

xx 由于游戏版本数量的限制，腾讯的游戏收入增长下降，而且微信不得不分担腾讯的权重。朋友圈的微信在3月开始了灰度测试，并从1变为2。

每次在调整后的订阅号信息中流式传输版本时，都认为是微信尝试在订阅号中插入广告。

还有待观察将对信息流广告做出哪些改变。

2、小程序点赞和反馈功能上线

此版本更新，小程序仍然是焦点。

上周，Android 微信发布了新版本的beta，微信在Android端测量了6.7.3行李箱新版本，内部测试功能包括小程序框架重建和常用的小程序性能对比。

此次 iOS端的更新，小程序 “点赞”和 “反馈”功能一起上线。

在小程序中，在右上角的胶囊按钮中选择“.”，单击“关于此小程序”，进入小程序介绍页面后，将支持“支持此小程序”。页面布局与订阅号的信息页面非常相似。

“喜欢”页面还显示有多少朋友喜欢这些信息。就像订阅号码的“X朋友阅读”一样，社区排名机制也被引入。

小程序简介页面中突出的“正文信息”已迁移到右上角.并单击更多信息进行查看。

除此之外，添加小程序“投诉和反馈”按钮。在iOS的微信 6.7.3中，只有一个投诉按钮，新版本中添加了新的反馈选项。

选择“投诉与反馈 - 功能异常 - 反馈内容”，用户可以向开发人员提供反馈。

Developers can log in to the 小程序 management background to get feedback and optimize 小程序 to provide better service.

There are many explanations on the market for the appearance of the praise function,场妹比较认可的是微信对于小程序排序和搜索的影响。

It is understood that the 微信 search has been tested to open up the function of the special guide 小程序 class, which will greatly affect the sorting weight through社交链中的本人和好友评价.

The 微信 search department entered a period of rapid expansion this year, reaching 400-500 people, and the weight of 小程序 has once again increased.

The impact on search is to make 软件

Now 微信 search box has been supported to search 小程序 music, circle of friends, public number, articles, videos, novels, expressions, encyclopedia, question and answer, merchandise, etc. More than ten kinds of results, friends like the ranking will directly affect a 小程序 in the search results The order of appearance in .

Just like Baidu, it will default to the recent "Baidu Index" and the same high-network search keywords.

除了排序和搜索，小程序的新功能也会影响腾讯和微信的广告收入。

In July of this year, 微信 fully opened the advertising components, including small games, all 小程序 can be realized through advertising. In addition, small games on the Android machine can also be earned through the purchase of props, there is news that:

“小程序 advertising is provided by Tencent Broadcom, because 小程序, Guangdiantong’s revenue has to be tripled.”

This iOS version 微信 update, what else is worth noting, welcome to leave a message.

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