小程序 and APP's top ten points against each other

First, for the user group 微信小程序: for all 微信 users, monthly active users more than 800 million people, daily use account 570 million;

App: For all smartphone users, about 2 billion; Second, the function implementation 微信小程序: limited to the functions provided by the 微信 platform;

App: can achieve full function; Third, download and install 微信小程序: through 微信 (scan QR code, search, share) can be obtained;

App: Download and install from the app store (App Store, application sink, etc.); Fourth, memory usage 微信小程序: no need to install, and 微信 shared memory usage, occupying memory space is ignored;

App: Installed in the phone memory, always occupying memory space, too many apps may cause insufficient memory;

V. Entrepreneurship opportunities

微信小程序: Blue Ocean Market, you can find many good opportunities in the new usage scenarios;

App: The market is basically saturated, almost all areas have been covered;

Sixth, mobile phone adaptation

微信小程序: one development, multi-terminal adaptation;

App: It needs to adapt to various mainstream mobile phone systems, and the development cost is large;

Seven, development cycle

微信小程序: The average development cycle is about 2 weeks;

App: A perfect dual platform App The average development cycle is about 2 months;

Eight, product release

xx 微信小程序：提交到微信公共平台审核，云端推送;

应用程序：OA系统

向十几个应用商店提交评论，每个应用商店所需的信息都不同，非常繁琐;

九，推广难度

微信小程序：通过二维码，微信搜索，朋友共享等直接获取。

App：用户需要主动下载超过10M的安装包，没有Wi-Fi很难推广;

十，消息推送

微信小程序：仅回复模板消息，不允许向用户发送广告，良好的产品体验

应用：经常无用的广告推送，骚扰用户造成不必要的麻烦;

适应性分析总结：

微信小程序：

1）适合快速场景服务

2）可以快速验证客户需求

3）适合初创团队

4）较低的试错成本需要较少的时间和资金投入

5）可以在空白区域快速占用客户渠道

应用程序：

1）适用于经过验证的商业模式

2）适用于产品开发，产品复杂性高，功能有限

3）适合成熟的商业公司

4）自我品牌要求高的企业

5）有足够的开发时间和资本储备

作者：移动营销服务中心链接：http://www.jianshu.com/p/c665f2321a0d来源：简书籍的版权归作者所有。如需商业转载，请联系作者进行授权。如需非商业性转载，请注明出处。