Alipay also entered 小程序 became the new battlefield of the giants

小程序 is undoubtedly the biggest brand of mobile products in this year's mobile applications. From the hustle and bustle, to Zhang Xiaolong personally for its debut platform, the meaning of 小程序 is self-evident. Its emergence has made the mobile application era a step closer to the light application era, and the epoch-making 小程序 is no longer just the innovation of 微信, and the entry of giants such as Alipay has ignited new warfare.

Alipay 小程序 will debut

It is reported that Ant Financial will soon announce its own 小程序 through the Open Day to explain to developers the service capabilities, technologies and application scenarios of Alipay 小程序. This means that after a full month of public beta, Alipay 小程序 has begun preparations for investment, and will soon be officially unveiled.

According to the public information, Alipay's definition of 小程序 is: ant Jinfu serves a part of the supporting technology of the commercial ecology. By implementing the service desk capability on the Alipay 小程序, the merchant's service can reach the user in a shorter distance, and at the same time provide the same level of service experience as the Alipay APP.

Billion State Power Network found that the open day agenda reflects the development focus of Alipay 小程序 to a certain extent: the ability to link ants, insurance, security, etc. in the field of travel, hydropower, medical and other fields to achieve repatriation, help merchant marketing, etc. but more specific The application scenario is still unknown. The person in charge of Ant Financial Service said that the product release was not involved on the opening day, and the specific launch time of the product has not yet been determined.

xx 一位接近支付宝小程序的行业消息人士透露，未来的支付宝小程序门户网站将在应用程序的应用程序页面上设置，很有可能占用一个二级门户网站。据观察，在公测中，支付宝用户已经可以使用小程序，如aso，携程等，而应用搜索和生命号页面都与小程序相关。

支付宝OFO小程序和携程终身编号页

此前，当支付宝小程序发布公开测试版时，有些人发现微信小程序团队开发人员的名字出现在开发代码中，因此被质疑为“抄袭微信”。随后，支付宝正式表示该团队在编写开发文档的样本部分时直接复制了微信的示例，并向微信小程序团队道歉。

值得注意的是，道歉提到支付宝小程序在底层采用了与微信小程序不同的技术选择，在组件上采用了成熟的Ant设计，并在开放API中封装了自己的特性。基于React/webpack等开源技术。支付宝还承诺，示例部分中的错误不会在其他方面再现，以说明两种产品之间的差异。

如何支付支付宝

在小程序支付宝推出晚于微信后，有一个布局。在支付宝主页中，“应用”部分一直处于关键位置，包括各种类别，如便利性，资本，购物，娱乐，财富管理，教育和第三方服务。有了这些“应用程序”，支付宝就是小程序铺路了。

小程序开发服务提供商即时OA系统

The application believes that Alipay 小程序 is more credit-worthy than 微信小程序. For hotels, rentals, etc. the ability to deposit deposits can provide some support and drainage for merchants, and also point out the four capabilities of Alipay 小程序: payment, Credit, big data, security.

"This is very different from the development direction of 微信小程序. 微信 hopes to get traffic from 小程序 with diversified social scenes, and Alipay is trying to attract merchants to 小程序 by creating a secure payment environment." Speed Application Operations Director added.

However, some developers still have doubts. Since it is a light application, it needs the open rate of the platform to support it. As a tool for Alipay, will there be enough traffic to support the development of 小程序?

An offline merchant said that he is more willing to settle in both platforms at the same time, and will not be a single treasure. "In addition to the circle of friends, 微信 almost open all traffic to 小程序; and Alipay in the traffic support for 小程序, it is placed in a relatively important position, and can be customized display, it can be considered an advantage." What the business is most looking forward to is that Alipay has been involved in offline traffic through word of mouth. If it can be combined with 小程序, it may bring new increments.

Alipay technology service providers pointed out that in addition to some basic capabilities will attract business participation, Alipay's product positioning and operation team is also more conducive to the development of 小程序. “About half of Alipay users are distributed in first-tier cities, and users with mid- to high-end consumption levels account for nearly 40%. In addition, Alipay's online operating capacity is relatively strong, and it also has an advantage over 微信.”

小程序 has become a giant new battlefield

xx 根据微信发布的官方信息，自小程序推出以来，已有许多成功案例：蘑菇街在一个半月内赢得了300万新用户;爱新鲜的蜜蜂在一周内增加了10倍;小睡眠用量超过5,000。一万次.所以，小程序已成为每个人都不能错过的机会。

事实上，不仅微信和支付宝，小米等商业巨头已经开始布局小程序业务。

今年7月，小米的直接服务功能启动，允许类似小程序的新应用程序通过浏览器，短信，应用程序和其他场景到达用户。它还支持生成桌面图标和推送功能; QQ浏览器是灰度测试。 小程序函数，有些用户已经可以在浏览器主页上看到小程序条目;早在2002年，百度针对轻量级应用市场，推出了百度直接号码，无需下载，搜索和使用，但当时受到促销和市场接受水平的限制到底结束。

几年后，微信和支付宝对该领域的探索完成了BAT应用市场的布局，这也使整个行业更加确信轻应用市场的未来。

多年来深入参与移动应用的人指出“未来是光应用的时代。随着互联网和人工智能等技术的发展，大多数传统应用将逐渐被轻型应用所取代。需要离线流量，在线媒体实现等。 小程序，这是一个不可逆转的趋势。“

这个人认为，虽然每个小程序的特性是相同的，但未来不构成绝对竞争，所有类型的小程序都将是共生的，“每个平台都有不同的定位为小程序，如微信是在提供更多服务的社交环境，支付宝借助财务能力赋予企业权力，小米希望创造新的应用形式。每个人都在创造新的生态，推动轻松应用的时代。“