微信小程序操作推广技巧

现在微信小程序的社交电子商务运营模式正在全面展开。如果企业像过去一样错过了电子商务，并没有及时抓住微信小程序的流量红利，那么新的股息浪潮到来时就不知道了。现在使用汇海微信

现在微信小程序的社交电子商务运营模式正在全面展开。如果企业像过去一样错过了电子商务，并没有及时抓住微信小程序的流量红利，那么新的股息浪潮到来时就不知道了。

现在用小编了解汇海微信小程序，作为新手如何操作和推广小程序，小程序的推广操作策略？

因此，一个初创品牌或只是专注于线下实体店，网上商城没有流量，没有用户，如何操作新建的微信小程序？

获取用户

微信小程序用户相当于企业的力量。没有用户的商家需要找到新用户。需要从离线导入具有旧用户的物理存储（微信小程序，微信公共号码）。用微信小程序打开各种条目，微信公共号等可以累积第一批种子用户。此外，在线商家可以从员工和朋友处启动汇海，线下商家可以充分利用店内客流来扩大事件的效果。

改善活动

When attracting the first batch of users, 微信小程序 merchants need to do is to improve user activity and enhance customer trust through various planning activities. The user's life cycle is roughly divided into three nodes: potential user period, active user period, silent user period, and different marketing methods are adopted in different periods.

Improve design 软件

Retention rate

In the first two stages, new businesses must face the reality that there will be user loss in both time and user life cycle conversion, which is a normal phenomenon. But this time we must first leave the target users to remove non-target customers. The purpose of each activity of the merchant is to improve the activity of the target user, and to find new users through the old customers, and carry out the secondary conversion of the old customers.

Sales conversion

For the current revenue of 微信小程序, it is not direct income, more is reflected in the conversion of traffic and the sale of goods realized by merchants using 微信小程序 lightweight. When the user enters the 微信小程序 interface for the first time through different channels, the 小程序 drainage aspect is basically completed.

Fission propagation

After the first four stages are basically completed, 微信小程序 will start to distribute fission, let a 小程序 user spread around, cover the surrounding people of the user, let them know and use this 小程序, and drive the new user with the old user to achieve 小程序 fission propagation. effect.

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