Demystifying the three channel models of the micro-business distribution system

The micro-business distribution system is a basic 软件 that every micro-business must use. However, there are three different channel distribution methods for different distribution modes. Let's take a look at three different channel modes. What are the special features of each

微商分销系统is a basic 软件 that every micro-business must use, but there are three different channel distribution methods for different distribution modes. Let's take a look at each of the three different channel modes. What are the characteristics?

First, vertical channels

This system is a very direct channel model consisting of vertical integration of manufacturers, wholesalers and retailers. The most special point of this channel is that any link in the channel belongs to the same company or company, or It is a special salesperson licensed by the company. These people are not ordinary franchisees that we think, but special personnel who have certain influence on the company. Each link of this vertical channel can affect the success or failure of the entire vertical system.

Second, horizontal channel system

沈阳软件 customization

This channel system is often called a symbiotic marketing channel. This model is usually a channel model consisting of two or more companies horizontally combined. These companies jointly develop new marketing and micro-business distribution systems to form a full-scale Organizations can do their best to complement each other, and at the same time make better use of their own advantages, to achieve fast and efficient distribution, while effectively avoiding the risks that may occur in the distribution process.

Third, multi-channel system

xx 该微商业分配系统是指同一领域的市场通过多个渠道同时分配的模式。同一家公司可以拥有多个这样的多渠道系统，每个系统都可以具有生息销售业绩，可以有效地增加公司内每个团队的销售量和数量，同时形成一个健康的竞争。