微信 What kind of content users in the public number operation are more willing to share?

微信公众号运营What kind of content users are more willing to share? This is the same as selling products, in addition to the product itself, we also need to give users a reason to buy. Doing content also requires giving users a reason to share. In essence, everyone likes to share. Have you seen a few people hiding secrets? But people are profitable, there is no reason to share them! Then it has to talk about social money, it is a A factor or tool that can induce transmission.

To put it simply, everyone has the desire to “self-share” and we all tend to share what we define ourselves as we want. Basically, the content that can be self-created is social money. In life, money is the easiest to circulate; on the Internet, social money is the easiest to circulate (forward sharing). On social media, the key to communication is to increase the social currency attributes of the content. Next, together with 汇海 Xiaobian to understand what kind of content in the 微信 public number operation process users are more willing to share, I hope to bring some help to everyone.

The social currency of this content mainly includes:

1. Provide users with talks:

Can your content provide users with talks?

《沈阳，有2000万人假装在生活》

《斜杠女孩!22岁创业，28岁两登福布斯，10年内打造硅谷一线基金》

2. Help users express their ideas:

Can your content help the user to say what they want to say? Can they help them express their thoughts that have been in their hearts?

《致贱人：我凭什么要帮你》

《女生最反感男生发什么朋友圈?》

3. Help users shape/consolidate their image:

xx 您的内容可以帮助用户塑造和强化他们想要的社交形象吗？足球迷更有可能转发世界杯信息，对吗？

《总有人问我当护士怎么样》

《爱旅游的人一定要去的十个城市!》

4.满足用户的需求，帮助他人：

您的内容允许用户帮助他们的朋友，家人，同事，自定义软件

《厉害!一枚贴纸可以守护女性人身安全原来是这样做到的》

《三大运营商宣布，9月1日起取消手机国内长途漫游费》

5.促进社会比较：

你的内容可以让他们看起来更积极吗？这更紧迫吗？还是更富裕？他们可以参加社交竞赛吗？

《你以为，在商务舱就能睡个好觉?》

《世界500强独占115席!中国企业离伟大还有多远?》

总而言之，如果您的内容能够以一定的质量提供足够的社交资金（提供谈话，帮助他人，展示图像，帮助表达和促进比较），将大大增加转发和分享的机会。当你撰写文章时，你常常会问自己：我的文章可以成为社交货币吗？读者分享和转发的可能原因是什么？想一想，加强吧！而内容是微信公共号码操作显示，好内容也会更好地传播。

现在我们为您准备了30多种破冰营销案例，您有权免费获得;你只需要注意微信的公共号码“我爱沈阳”回复：“朋友们”可以要求我们。