在进行颤音操作

之前，您必须知道这三点 春节期间，亲朋好友经常询问是否播放颤音，并将产品放入颤音做营销。可以毫不夸张地说，颤音的发展“就像破竹”！起初，我知道振动的原因是去年的“中国有嘻哈，颤音是这个节目的命名方之一。饶舌歌手在颤音上发布他们的作品RAP，一方面扩大了他们的影响力，另一方面带来了颤音的交通。没有人认为“中国有嘻哈”会在过去一年成为现象级别的网络。随着这种势头，颤音在短时间内变得流行起来。——据说这个抖音运营事件发生了非常漂亮的遭遇。

从新年开始，我身边的亲戚和朋友就提到“颤音”的频率突然增加，并意识到产品完全着火了。那么，颤音操作的效果是什么？根据小编的观察，如果公司想用颤音进行营销活动，你需要考虑以下几点：

1.您的产品属性是否与颤音匹配？

海底捞和可可奶茶，这些食品在颤音中莫名其妙地流行，使得餐馆品牌想要赶上这条快速列车。例如，西北，星巴克和必胜客等后来的品牌也尝试过颤音。经过仔细观察，你会发现这些受欢迎的产品除了食物外，还具有很高的DIY特性，并且通过添加一些创意戏剧仍然有很多想象力。这些食物圈中的小游戏并不新鲜，只是摇动声音的汽车，立即产生强烈的化学反应，形成病毒传播。互联网上的人们也很想知道当他们看到一些奇怪的饮食方式时该怎么做，从而形成一个好的变化。具有单一产品形式，低频率和高价值的产品不适合在颤音上进行营销。

2.您的产品是否足够受欢迎？

In addition to the above-mentioned catering industry, the game industry's "Jesus Survival" (commonly known as chicken game), Sufei in the fast-moving industry, Harbin beer, Chevrolet in the automotive industry, one plus in the mobile phone industry, Samsung, Xiaomi, etc. and even some luxury brands For example, MK has tried on the vibrato. Nowadays, the hot chicken game quickly captures the status and popularity of the “Glory of the King” on social media through marketing programs such as variety shows, various air and land and land advertisements. The user is "survival" on the vibrato. Under the challenge of “eat chicken”, “Eating Chicken Video” ranked Num1 because it won nearly 1.4 million praises, showing the scene where the player injured and turned to his teammates for help. The title is “The most important thing for a family is neat. Qi, full of irony and banter. This event attracted nearly 80,000 vibrato users to compete for the challenge.

The good performance of the chicken game in the vibrato is largely due to its strong theme——. Even if it is not spread by vibrato, users will often see short video sharing on Weibo and friends. Screenshot of the result. Only the vibrato itself has the "physique" of virus transmission, which adds to the chicken game and speeds up the detonation. If you can get tens of millions of exposures through vibrato operations, even if the final sales increase by only 1%, then this investment is worthwhile.

3. What is your marketing goal?

For many small and medium-sized brands, every marketing expense is expected to be at the forefront. A lot of exposure does not represent good sales performance. There are two types of problems.—— For example, the previous Baique Ridge brushing case. Nowadays, many big brands have shifted the marketing battlefield to social media in order to expand the brand's influence, enhance the brand's reputation, establish a young image of the brand, and win the hearts of young people. At the same time, it will also bring certain promotional effects, 软件开发

xx 这是一个渐进的过程，甚至可能没有正相关，但考虑到品牌形象，值得投资。存在大型战场和品牌对社会营销的小战场，因为他们都希望以较少的投资使用更大的市场。

如果您违反了初衷，则不值得投资。

CMO的位置从可口可乐公司撤回，由首席发展官取代。前往宝洁取消营销部门，并将营销部门更改为品牌管理部门。每个人似乎都醒了，知道如何浪费一半的广告费用。——至少在数据驱动的环境中，我们知道浪费的部分原因。

无效的广告欺诈和媒体公司将在日益透明和平静的市场环境中逐步消除。中小企业品牌资源首先不是那么强大，而第二个主要目标仍然是增长，即转化率。社交媒体传播不保证转换，转换由产品本身的性质决定。当一个新品牌想要尝试新的营销方法时，必须明确我的目标是曝光还是转换。如果这是一个转变，风险是一个相当大的新品牌。

以上列表只是该行业的一些成功案例。不同的领域有不同的营销方法，甚至新的案例都会颠覆上述。

在不断变化的市场环境中，各种形式的沟通正在出现。它确信基本内容和创造力没有改变，而改变是如何适应新的交流方式。