What are the advantages of 微信 marketing

In this era of the Internet, the eyeball economy, everyone is using mobile phones, the era of mobile Internet is even more popular, 微信 has become a part of people's lives. In this way, there are business opportunities in some places. According to the Internet, there is a business opportunity in places where there is traffic. If there is a commercial place, there is no need for marketing. So what is the marketing of 微信? What are the advantages? The following is a small series of 汇海 for everyone to analyze!

1. High arrival rate

The effectiveness of marketing depends largely on the rate of arrival of information, which is where most marketing tools are most concerned. Different from mobile phone SMS group sending and mail group sending, each piece of information distributed by 微信 public account can be sent to the terminal mobile phone without error, and the arrival rate is as high as 100%.

2. High ERP system

Exposure

Exposure is another measure of the effectiveness of information distribution. Information exposure and arrival rate are completely different. Compared with Weibo, 微信 information has higher exposure. In addition to a few skills in the Weibo marketing process

Very strong copywriting and high-profile events are highly forwarded and get a higher exposure. Directly posted advertising microblogs are quickly overwhelmed by the dynamics of Weibo scrolling, unless you are sending a screen. Ads or users swipe to see Weibo. 微信 is derived from mobile instant messaging tools, and has a strong reminder, such as ringtones, notification center messages, corners, etc. to remind users to receive unread information at any time, the exposure rate is as high as 100%.

3. High acceptance rate

xx 正如上文提到的，微信用户已达8亿之众，微信已经成为或者超过类似手机短信和电子邮件的主流信息接收工具，其广泛和普及性成为营销的基础。君不见那些微信大号动辄数万甚至十数万粉丝？除此之外，由于公众账号的粉丝都是主动订阅而来，信息也是主动获取，完全不存在垃圾信息遭致抵触的情况。

4，高精准度

事实上，那些拥有粉丝数量庞大且用户群体高度集中的垂直行业微信分销账号，才是真正炙手可热的营销资源和推广渠道。比如酒类行业知名媒体佳酿网旗下的酒水招商公众账号，拥有近万名由酒厂，酒类营销机构和酒类经销商构成粉丝，这些精准用户粉丝相当于一个盛大的在线糖酒会，每一个粉丝都是潜在客户。

5，高便利性

移动终端的便利性再次增加了微信营销的高效性。相对于PC电脑而言，未来的智能手机不仅能够拥有PC电脑所能拥有的任何功能，而且携带方便，用户可以随时随地获取信息，而这会给商家的营销带来极大的方便。

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