What are the tips of micro-marketing

For the enterprise how to do 微信 marketing, 汇海 micro-distribution platform combines theory and actual combat, summed up the basic skills and practical skills of 微信 marketing, helping enterprises to correctly and quickly control this wonderful network marketing tool. Below we carry out a specific analysis from two aspects:

Basic skills:

1. View nearby people

The signature bar is a feature of Tencent's products. Users can update their status signatures at any time in the signature bar. There are also many people who use signatures to enter mandatory advertisements, and some users can see them. But this monotonous hard ad is usually only visible to the user's contacts or friends, so is there any way for more strangers to see it? Combined with another featured app of 微信, you can do this by using the location-targeted "View nearby people".

In 微信, there is a column called "Find a friend", which has a plugin for "View nearby people". After clicking, the user can find the surrounding 微信 users according to their geographic location.

Many of these nearby 微信 users also use this free ad slot to advertise their products. The author has also asked a company that sells second-hand products because of this feature. Although there is no deal in the end, the company has one more potential customer.

Imagine if you hire a group of people to run 微信 24 hours a day, then squat or stroll a few times in the most crowded places. If the "view nearby people" users are enough, the effect of this advertisement may not be worse than that of outdoor advertising in some areas. Maybe this simple signature bar will really turn into a mobile "golden ad slot."

2. Brand activity

xx 微信 distribution users increase month by month, so many big brands are also trying to use 微信 promotion. Among them, the drift bottle is a 微信 activity application that enterprises value.

The drift bottle is actually an application that has been ported from QQ Mailbox. The app is widely acclaimed on computers, and many users like this simple interaction with strangers. After being transplanted to 微信, the function of the drift bottle basically retains the original simple and easy to use features.

There are two main functions of the drift bottle:

(1) “Throw a”, the user can choose to post a voice or text and then throw it into the sea;

(2) “捡一”, as the name suggests, is “fishing” the drifting bottles that countless users put in the sea, but each user has only 20 chances of drifting bottles every day.

3. The so-called O2O

The "Scan QR Code" function was originally "reference" to another foreign social tool, LINE, which is used to scan and identify another user's QR code identity to add friends. However, the development of QR code has been increasing in commercial use so far, so 微信 will follow the trend and combine the so-called O2O to launch commercial activities.

Place the QR code in the framing box, 微信 will help you find the QR code of your friend's business, and then you will get member discounts and corporate offers.

What is the killer and competitive advantage of 微信? It goes without saying that the number of users who have exceeded 800 million and increased at a high speed. Tencent is very overbearing, but it is also its capital.

4. Social marketing style

If the above three methods are based on the ordinary 微信 account, the social marketer of 微信 marketing is based on the 微信 public platform.

xx 在微信公共平台上，应用程序开发人员可以通过微信开放接口访问第三方应用程序。您还可以将应用程序的徽标放入微信附件栏，以便微信用户可以轻松调用第三方应用程序在会话中进行内容选择和共享。上面已经提到了具体的细节，我在这里不再赘述。

我们可以在这里讨论“朋友圈”功能。 微信用户可以快速分享手机应用程序，PC客户端，网站的精彩内容进入朋友圈，并支持网页链接模式打开。 微信圈子的朋友现在是微信最受欢迎的功能之一，这为公司提供了精准营销的新选择。

实用技巧:

1.主要官方规模，小助推器加粉末

在过去，许多公司在使用小号时试图进行微信营销，将签名修改为口号，然后搜索附近的人进行推广。这种方法在一段时间内仍然有用，公司可以使用微信公共平台构建自己的品牌和CRM。粉丝达到500后申请认证的方式更有利于企业品牌的建设，也方便企业推送信息，回答消费者的疑问。更重要的是，它可以用于免费构建预订平台。小号可以通过积极搜索附近的消费者，将风扇推向大尺寸以管理大量粉末。

2.创建品牌公共帐户

获取公共帐户并登录公共平台网站进行注册。申请公共帐户后，请在设置页面上替换公共帐户的头像。建议更改为商店的招牌或徽标。可以毫无区别地确定大小。另外，微信用户信息填写了商店的相关介绍。添加的回复设置分为三种类型：自动回复，用户回复回复和自定义回复。企业可以根据自己的需要添加。同时，建议公司需要制定每天发出的信息的时间表，并准备文本材料和图片资料。

3.物理店面同步营销

店面也是充分发挥微信营销优势的重要场所。将QR码添加到菜单设计中，并使用会员或折扣方法鼓励使用商店的客户使用移动电话进行扫描。可以为公共账户添加准确的粉丝，其次，它已经积累了大量的实际消费群体，这对于晚期微信营销的顺利发展至关重要。可以在店面使用的宣传材料可以附有QR码。当然，您也可以独立创建x帧，海报，DM传单和其他材料进行宣传。

4.登录折扣活动的例子

微信营销更常用于吸引目标消费者参与活动，从而达到理想的促销目的。如何根据自己的情况规划一个成功的事件，前提是公司愿意为此投入一定的资金。例如，在登录折扣活动的情况下，公司只需要创建海报并显示具有QR码和微信的机架，并配置专门的营销商以引导购物者使用移动电话扫描QR码。消费者可以扫描二维码并关注公司公共账户以获得真正的OA系统

在确认信息之前，公司需要设置自动回复以提前添加。有了这些信息，您可以在付账时享受折扣。为了防止客户在消费后取消关注，公司还可以在第一条确认消息中说明后续优惠活动，以便客户可以继续关注和频繁访问。