浅析微信公众号运营如何提高活跃量?

随着移动互联网市场不断的发展，微信成为社交软件中用户量最高的社交软件，面临如此大的移动市场，微信公众号运营如何提升用户的活跃量呢?通常来讲软件开发

，一个粉丝对公众号的关注，热恋期大概是三个月的时间。一个微信公众号运营两个月、三个月以后，就会进入一种低迷期，这个时候，我们做微信营销的，做微信运营的，就要发挥你的策划能力了。现在我们微信公众号运营的人员，往往在编辑方面下的工夫太大，但是在策划方面下的工夫太少。今天沈阳汇海网络就跟大家分享微信公众号运营如何提高活跃量的相关内容，希望能为大家解惑。

当公众号做到一定阶段以后，一定要考虑怎样去迭代?怎么再一次激发粉丝的热情?让他们重新燃起对我们公众号的关注热情。当我们公众号进入低谷期了，不活跃了，阅读量等上不去了。我们的主编要思考，用什么办法去激活这些已经睡着的粉丝。

公众号上面有很多互动的功能，这些互动的功能也是一种手段。比如在原创的留言的板块，比如说在文章的结尾，比如我们搞一些活动进行抽奖等等，我们都可以去考虑、去策划。通过这些策划、活动，再次把粉丝激活起来。因为粉丝不激活了就是僵尸，即使平台有百万的粉丝，实际上没有太大的价值，因为活跃的粉丝太少了。

xxxx Last time there was a big newspaper, his public account read only 15,000, but he told me that his fans are more than one million, but the reading volume is more than 10,000, and fans have become zombies. This situation is something we should pay attention to. Usually, the public number of the operation must be continuously activated and active.

As a new media team, there must be someone who plays the role of planning. It is especially important to think about how to break your head and interact with fans. Messages, featured messages, and information interactions below the graphic, in order to increase the fan and our interaction, label management. Tencent is also considering what kind of way to make the public number fans more active, this feature is particularly important.

We want to do brand traffic, not to do traffic that has nothing to do with the brand. To do effective conversion traffic, this is also very accurate 微信 marketing direction, is to do brand traffic, and effectively convert these traffic. This is a creed that we must adhere to as the corporate public number.

So you will see a public number like Huawei. His reading is actually not high. IBM's reading is not high. It usually has a reading of one or two thousand, but we know that they all belong to the world-class super big. Companies, their traffic seems to be very small from our perspective, but we should know the quality of these big brand traffic, his value is quite high.

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