对运营公众号码有什么误解？

公共账户操作的成功有很多可能性，但您不能输入以下四个误解。低于汇海小编会带你避免这四个误会！

误区一：把公众号当成一切流量来源

随着微信的快速发展，许多企业主意识到他们无法建立公共号码并与客户建立联系。这是一个绝对正确的选择，但如果公共号码被用作所有流量的来源，那么它是不对的。张小龙非常清楚微信的定位。——“分权”，没有推荐的主页，几乎没有索引机制。这是一个封闭的系统，这意味着如果您只依赖公共号码，那么您的流量来源只是老板和员工的朋友圈。

结果，很多朋友肯定有点冷，公众号码做什么？ 微信公共号码操作的重点是客户关系管理，而不是排水！公众号码的重要意义在于与客户和粉丝建立牢固的关系。主要有三个功能：

1）二次流动成本降低;

2）建立持续的品牌信任;

3）客户裂变转移方便;

因此，您需要做的是向公众号码介绍您的流量，并通过定期运营品牌信任，通过活动操作和口碑效应，将客户介绍给朋友圈。

误区二：目标粉丝模糊

这是公共账户要考虑的第一个问题。每个人都明白这一点，仍然有很多人犯了这个错误。

目标粉丝是每个人都等于没有目标粉丝。如果目标风扇没有清楚地定位，则难以编写可识别的图形。互联网上的信息非常通用，人们通常只选择与自己高度相关的文章。

Without a clear fan portrait, you will not be able to define a marketing scenario. Mandela said, "If you use the language he is familiar with, you will let him understand what you mean; but if you use his own way, you will get his heart." So what is the "exclusive way"? It is a word—— "scene" that is often mentioned. When we write a marketing copy, we must consider the scenario of the target audience. The scenario is simply what the target fans are doing and when.

A small example is a simple example. The very successful "men's clothing" public number is usually only pushed between 3:30 pm and 4 pm and 9:00 pm to 9:30 pm. Everyone thinks, from 3:30 to 4:00 is the most exhausting time of the day. The "Men's Wear" editors must think that their content can be refreshing and relieve fatigue! Then 9 Do you want to go to this time period at 9:30? The articles that Xiaobian usually send in this time period are accompanied by a large number of large-scale pictures. Why is this? Leave it to the readers!)

误区三：过度在意粉丝数和阅读量

The first sentence that many generations of operating customers find us to ask is how many fans you can increase and how much reading you bring. So I need to mention this thing.

Fans do not mean more customers, and the large amount of reading does not mean that the brand has great influence. For example, if your public account is doing an activity, just add attention and forward it and send it to the iPhone. I believe this is likely to bring you thousands of fans and tens of thousands of readings, but because the activities are very small with your brand, and the fans who are attracted are extremely inaccurate, these fans and the readings of this article are Nothing makes sense.

误区四：把握不好广告的“度”

There are only two cases in which the graphic number of most public numbers is pushed. One is that you don't dare to advertise at all, and the other is a "hard" advertisement that fans don't care about every day.

xx 前者每天发送新闻，提示和其他文章，不敢再往前走。因为每篇带有广告的文章都会被发送出去，所以取消粉丝的数量会飙升。实际上，这表明正确的广告存在问题，但是粉丝的准确性存在问题。换句话说，如果即使是正确的广告是不可接受的，那么他基本上不是你的粉丝。

后者每天发送的内容要么是“总经理参加XX活动”，“融资XX元”，“工厂有1000多亩土地”。这个小规模的团队是领导者，与粉丝没有任何关系。文章是“XX是中国的第一个YY”和“XX是最强的YY”。这种方式是为沈阳软件

那么你如何在两者之前找到平衡，并取得这个“学位”？我们必须做广告，但广告必须“软”。就图形而言，我们想要发送的第一件事是向客户提供有价值的信息，这既是信息性的，也是有趣的。然后在其中嵌入一些产品和品牌推广。如何嵌入？

一个是在文本中巧妙嵌入。例如，本文中提到“男士服装”的地方是“广告位置”，可以放入软广告，但这里不是广告：）

另一种是直接推荐。因为如果这篇文章真的让粉丝觉得有价值和合理，他会相信你并选择你。这是一个自然而非僵化的过程。

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