How to switch to new media operations?

After finishing my college life, I started my first career, e-commerce. E-commerce has certainly been a popular occupation in the past, which is in line with the trend of social progress. However, after a period of e-commerce operation, due to the lack of prospects and the constant accumulation of workload, it has fallen into a period of confusion. During this time, I began to think about how to change careers. Since I have been interested in the Internet before, I also like the innovation and tolerance of Internet companies, and more importantly, they are full of opportunities. So I really want to find Internet related work. After in-depth research, I learned that the transition新媒体运营is a good breakthrough. First, the rapid development of new media relies on the Internet. Second, new media operations are a highly demanding position that requires your operational, content, and marketing capabilities. When you reach a certain height, you can transition to a more professional position.

Take the first step

At the very beginning, I really don't know 沈阳微信小程序

How to get started. So I started searching online to find out how to change careers. I have read many big V answers. I have summarized them and basically divided them into three main points:

xx 首先你得多看：要看的东西有很多，看看招聘的岗位要求，薪资待遇等是否能满足你的期望加入一些行业群，看看在职人员的工作状况，每天工作流是怎样的。了解新媒体运营需要哪些能力：了解了工作流之后，你需要结合工作流，分析可能要求的能力和知识寻找相关课程：市面上目前有许多课程，好的课程一般都是收费的有些会做一些免费的课程，可以先体验体验，看看要不要购买。于是我开始疯狂加群，各种跟新媒体运营相关的群，在里面勾搭大神，问他们该如何转行。没想到的是，大家都意外的很热情，几乎有问必答。互联网行业果然跟其它行业不一样（之前多电商运营，很多东西都是藏着掖着，好像是什么很高深的黑科技一样，生怕别人知道）。

必备的能力

经过多方打探，我了解到新媒体运营，有四个必备的核心能力，即文案，策划，营销和调研。

文案：几乎是所有运营从业者的标配，对新媒体尤其如此不管你是做微信公众号，微博，还是知乎或者豆瓣，好的文案是必须的策划：也就是指活动运营的能力身为一名新媒体运营，你需要不断地策划各种活动，吸引用户和你互动，以此来吸引更多的用户，提高用户粘性营销：即带来转化，这个通常是运营的。最终目标所以，营销相关的知识是必须要具备的调研：用户是你的衣食父母，无论是文案，策划还是营销，一切都离不开对目标用户的了解，所以对于新媒体运营来说，用户调研的能力非常重要，你要学会如何通过访谈来获取用户痛点，并针对性的优化你的运营手段。

如何提升

XX After learning this, I began to study how to improve these capabilities. Of course, there are some detours in the middle, but all the effort is worthwhile. Whether it is useful or not, you will always get something.

Copywriting: First of all, of course, you should read more, read books and excellent articles. But you don't do it yourself, don't mind to write, progress is very difficult. Just like you read a lot of chicken Raiders, but don't play, the result is still in a box. Input is more efficient than output, and it can make your little brain turn and learn more efficiently. In the beginning, of course, it started with imitation. Find some excellent articles, imitate its structure, learn how to create suspense, how to tell stories.

Planning: The same, look at the excellent cases of many minutes of success, see how others do, why this effect is good, where is the tipping point. These require a lot of knowledge, so I won't start talking about it here, and I need to learn too much. Of course, planning also requires actual combat. If you study by yourself, there are really fewer opportunities for actual combat. After all, your fans and budget are limited. However, still try to do it. Research: This method is a lot, telephone interviews, questionnaires, and so on.

Related courses

Nowadays, there are a lot of online courses. Since you can't take the time to finish all the courses, you need to choose the direction that suits you according to the direction you want. Here, I recommend the teacher's course for you, which is unique to promotion and marketing. Understanding makes me very impressed. It is not difficult to say that the change of new media is difficult. I hope that you can find out your future development direction and enter the career of new media people with a correct attitude.

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