微信分布报告：家庭行业调查分析报告

家庭与人们的日常生活息息相关，已成为中国国民经济中重要的民用生产产业之一。它在满足消费者需求，提高生活质量，增加就业和促进经济发展方面发挥着重要作用。随着居民消费水平的提高和对个人生活环境的重视，对生活质量的追求越来越高，使得消费者对家居用品的需求越来越大。

市场环境

家庭与人们的日常生活息息相关，已成为中国国民经济中重要的民用生产产业之一。它在满足消费者需求，提高生活质量，增加就业和促进经济发展方面发挥着重要作用。随着居民消费水平的提高和对个人生活环境的重视，对生活质量的追求越来越高，使得消费者对家居用品的需求越来越大。

根据《中国家居行业“十三五”发展规划》，“十三五”期间家居业的主要目标是适应家居行业的发展。争取稳定是家居行业进入中高速发展阶段后的整体基调，每年保持主营业务收入9％。 -10％的增长。家具行业主动进一步加强贸易往来，适应国际发展趋势，全力打造行业协同效应，积极应对贸易摩擦，提升产品应用价值.软件开发

增值和对外贸易水平。我们必须继续巩固和提升中国家居在国际市场上的主导地位，并保持家庭出口年均增长率3％-5％。

企业痛点

1.市场角色发生变化，卖方市场成为卖方市场。

2.进入在线电子商务平台的成本高，线下渠道狭窄，售后不完善，质量不好。

3.网点覆盖范围有限，缺乏稳定的经销商，客户来源不稳定。

4. Raw material orders, customer order tracking are not in place, and errors occur.

Consumer Analysis

1.80, 90 middle class small family consumers are the main force.

2. Personality, fashion, comfort, and customized furniture.

3. The function of both practicality and space utilization.

Business goal

1. High quality products and perfect after-sales service.

2. Improve product exposure, flow rate, and conversion rate.

3. Improve order tracking and after-sales customer service.

Win-win strategy

Home Factory + Home Mall + Consumer=Tripartite Win-Win

Establish a home sales and marketing platform, let the furniture manufacturers realize the “before the store before the factory” or “after the store before the store” to remove the intermediate distribution link, let consumers buy goods at “wholesale price”, and attract more consumers by “wholesale price”. Achieve a three-way win-win strategy.

Sales scope

First of all, the product should use 沈阳 as the base camp, and the business scope covers the surrounding cities, for example, within one day in the province.

Once again, increase publicity efforts and expand the area of influence, with 沈阳 as the marketing headquarters, covering the entire South China region.

Finally, invest in hard advertising, increase the scope of publicity, let more people understand the furniture city, recruit local distribution partners, and expand the scope to the whole country.

Product Planning

Classified according to home location, function, style.

Location: family, restaurant, office area, shopping mall, etc.

Function: sofa, bed, chair, dining table, coffee table, TV cabinet, office desk, etc.

Style: Chinese, American, Nordic, Japanese.

xx

Marketing strategy

Product strategy: medium and low-end products, to meet the needs of the majority of consumers for personal, practical, affordable.

Variety strategy: family, restaurant, and public furniture are the main.

Price strategy: profit-making, to meet mid-end consumers; draining money to meet mass consumer goods.

Channel strategy: Actively develop customers to become distributors, form a “community of interests” with customers, and quickly occupy the market.

Service Strategy: Standardize to manage distributors, improve pre-sales, sales, and after-sales services, and implement standardized, standardized, and unified services.

Style strategy: mainly in Chinese, European, American, Nordic, Japanese.

Promotion strategy: Focus on “微信 fission propaganda”, do a good job in the 微信 public number soft text marketing work, mall decoration work, and find a good quality furniture factory to reach a long-term cooperative relationship.

Management

Personnel management:

1. Recruiting a good team is the key to achieving sales goals.

2. Develop a standardized management system and implement binding management.

3. Unify and strengthen employee training and improve team strength.

Product Management:

1. Implement quantitative management of the same kind of products, adhering to the “community of interests”.

2. Containing prevention, counterfeiting, and inferior products into the mall.

Logistics management:

Do a good job in the service of distributors entering the mall, and do a good job of protecting the dealers.

【Contact Us】

If you are interested in the above solutions, you can contact our store specialist consultants to contact you as soon as possible to provide you with more detailed consulting services.

xx PC汇海官方网站：www.vslai.com

手机汇海官方网站：m.vslai.com

汇海商家论坛：bbs.vslai.com

电话：400-889-6625

咨询QQ：2852503333