站在由小程序开发的十字路口，公司应如何选择

对于知名品牌来说，小程序都是收到的，但对于中小企业来说，开发小程序，家里没有金矿，很难维持很长时间，一直处于选择状态。然后在小程序开发的十字路口，公司应如何选择？在

下面 对于知名品牌，车站小程序全部收到，但对于中小企业开发的小程序，家里没有金矿，很难维持很长时间，一直处于选择状态。然后在小程序开发的十字路口，公司应如何选择？低于汇海小编和大家分析。

小程序开发前明确自已业务

内容或服务：提供内容的产品更多地依赖于分发机制，即如何让用户“看到你”;提供服务的产品更多地依赖于保留机制，即如何让用户“记住你”。而且微信小程序附有商家和公共号码，拥有自己的流量，自然不需要担心流量来源，但需要进行流量转换，实现收入或客户保留等目标。

APP软件

市面上小程序大玩家的的特点和局限性

在过去两年中，对微信小程序的裂变管理也是保守的。同时，微信小程序的策略是可变的，用户活动极不稳定。根据阿拉丁的小程序统计平台发布的报告，在2018年的第8个月，第9个月和第10个月，TOP 100小程序变化幅度很大，每月更换率超过30％，

Compared to 微信, look at the other potentials for the development space for 小程序 developers.

百度小程序

When promoting 小程序, Baidu emphasized the AI concept and search traffic advantages in a thousand ways, but after half a year it seems that there is no more, and there is no benchmark product. Search is indeed a user-connected 小程序, especially the service type, e-commerce type 小程序 big killer, but Baidu's biggest limitation is that its account system has not been successfully established, for the service reach the user, this is a very big flaw of Baidu 小程序.

支付宝小程序

Alipay's own service and commercial attributes, with the advantages of sesame credit and payment capabilities, and closely related to various consumer, financial, and livelihood user scenarios, algorithm distribution and search distribution, is also a service-type, e-commerce product The ideal cooperation platform.

今日头条小程序

The 小程序 platform just released last weekend has the advantage of recommending distribution traffic. Through the recommendation of the algorithm, the recommended content is also recommended 小程序, the first time in the industry to achieve 小程序 active distribution. 小程序 becomes an independent news content in the feed stream, which is very friendly for new products, especially content products.

汇海微信小程序, adopting the way of sharing cashback, encourage users to spontaneously become 小程序 fissile new users, to achieve the effect of pulling new promotion and customer push.

For more information on微信小程序, please pay attention to 微信 public number: 汇海 (ID: xtz170315) and 汇海 official website.

xx