36氪开始|阿拉丁10月份发布了微信小程序，0x3020e旧经济和消费降级.

10月31日，阿拉丁的小程序数据统计平台于2018年10月发布了一份微信的小报告。以下几点值得关注：

微信向超级App演变的速度加快了

微信在10月加速了一系列功能升级，超级应用程序的发明更加明显地吞没了整个互联网。其中最值得注意的是“近小程序”的修订。

升级后，附近的小程序有两个按服务类别添加的新按钮：“Gourmet”，“Shopping”，“Travel”，“Educational School”，“Beauty”等。与用户的距离为小程序。

根据阿拉丁的背景资料，阿拉丁创始人施文禄认为，最近的小程序修订已经为一些基于O2O的企业带来了流量，这些企业提供基于2公里地理位置的服务。第一个好处是成千上万的商店规模。连锁公司，但这种变化需要时间进一步扩大。基于LBS的小程序对于微信扫描下线流量非常重要，因此当附近的小程序启动时，微信可能会为它打开更高级的入口位置。

中老年经济、闲散经济、消费降级在小程序生态里爆发

微信 has 61 million middle-aged users. They like to use 小程序, especially for middle-aged and older people in second-tier cities and below, because the learning threshold of 小程序 is low enough. The characteristics of this group of users are game design links that require recognition, willingness to share, and more willingness to participate in bargaining. Many of them learn online shopping, which is done under the interaction of 微信 friends through 小程序. Do not neglect their purchasing power. The typical cases of cutting this market include the main middle-aged women's clothing, the new queen of the channel sinking, Lido Feiyan 小程序 and so on.

"To get their identity, you need the best content, grasp their unified emotional appeals, and then use a simple and convenient product design to share and socialize." Shi Wenlu said.

In addition, the lightweight 小程序 is designed to help people spend time looking for business opportunities, the so-called "idle economy." Their usual way of playing is to encourage users to punch cards every day, then get rewards, and constantly call back to users through message push. According to Aladdin's background data, 小程序 in the "idle economy" mode, the user's 7-day retention rate is generally as high as 40%-60%, and the 30-day retention rate is also about 30%. A batch of 小程序 like "step number treasure" came out—— in exchange for the user's movement steps.

小程序可以买卖了

This month 微信 opened a function: support 小程序 account developers to their 小程序 business, handed over to other developers 小程序

Access and operational functions and services. After the migration is completed, the operating rights and subject information of 小程序 will change. This means that 小程序 can also be traded like a commodity.

小程序在帮助企业微信吸引开发者，提供对抗钉钉的助力

xx 10月22日，新发布的企业微信 2.6.0版本开启了一系列连接微信的功能。也就是说，你可以用企业微信打开微信小程序：你可以通过企业微信打开小程序，页面可以共享小程序转到与微信联系人的企业组聊天。

这意味着一些小程序开发人员有望进入企业微信获取流量，但是在B办公场景和C个人生活社交场景中产品的使用习惯仍然不同。 小程序进入B场景，需要在设计和功能上进行调整。开发人员也需要动脑筋。

此外，企业微信的强度要晚于平台，平台上工具开发人员的规模需要扩展，而部分微信小程序的引入也是一种巧妙的补货技术。

附上阿拉丁10月小程序报告原文中的关键部分及Top100小程序榜单：