纸质菜单是否会被手机订单取代？

最近，一则新闻《女服务员推荐手机点单 大爷当众发飙命令其“报菜名”》引发了激烈的讨论。随后，相关媒体就手机订购是否可以取代纸质菜单订单发表了一票，从而将舆论推向了一个新的高度。

一些业内人士认为，新闻的出现给高速互联网餐饮业带来了冷遇。手机订购是否可以取代纸质菜单成为主流，或者餐饮业是否在互联网上走得太快，所以整个行业都沉浸在冥想中！

互联化是餐饮业发展的大趋势

与叔叔相比，有一种“先天性”拒绝手机订购。以80和90为代表的消费者群体对使用这种互联网元素表示了满意的态度。

年轻消费者比传统的手工现金支付更有可能接受基于互联网的餐饮服务。其中，“手机订购”是互联网发展趋势的典型代表。在上述消息中，手机订购更适合年轻人的观点是主流。

纸张订购上的食物和饮料痛点

以80和90为主的消费者正在“积极推动”餐饮互联网的过程。然而，即使在明显的互联网化的新时代，纸质菜单的价值也无法被否定。就像“祖父”主张一样，纸质菜单所代表的传统用餐氛围反映了餐厅服务的价值和手工订购中包含的丰富“人性化”，这是手机订购无法取代的。因此，在酒店，私人厨房，高端俱乐部等社交功能的餐厅场景中，纸质菜单仍然是主角。

在开发过程中纸质菜单的缺点越来越明显是不可忽视的：

1.菜单更新很麻烦;

2.人工成本和材料成本压力;

3，订货效率低;

4, the form is relatively monotonous.

From this point of view, the choice of electronic menu or mobile phone ordering, for the restaurant means cost savings and turnover rate. Therefore, most catering owners believe that the mode of paper menu is the inevitable result of the optimization of restaurant operation management in the environment of survival of the fittest.

Will mobile phone ordering become mainstream?

There are pros and cons, then, can the mobile phone order the end of the paper menu? The right to speak is given to the catering business and consumers who stand on the “first line” and the industry players who are looking at the overall situation.

Consumers: The willingness to use a mobile phone to order does not mean that a paper menu is never needed

More than 40% of the 80s and 90s after the consumer said that they will take the initiative and "habitual" use of mobile phone ordering and online payment, and the application of mobile phone ordering mostly comes from the restaurant's recommendation, some people actually said that they are more willing With the paper menu, you can exchange the contents of the dishes, the spicyness of the dishes and other details with the waiter.

Industry people: Internet is an inevitable trend, there is still a lot of room for improvement

In 2017, Alibaba's reputation has shown the “Future Smart Restaurant” model with many functions such as “empty meal, personalized recommendation, pre-dinner game”. However, the technology of empty-point ordering does not yet have the conditions for large-scale commercialization, but the technology of ordering mobile phones is fully mature.

Taking word of mouth as an example, in April last year, Word of Mouth announced the launch of a word-of-mouth code. Merchants can post a code to order, invoice and other services by posting a word-of-mouth code in the store. In the original need of the waiter, the customer can use the word of mouth APP or Alipay APP to sweep the word of mouth to achieve, greatly improving the efficiency and experience of consumption in the store. According to recent data disclosed by word of mouth, in the past year, a total of nearly 2 million merchants opened a word-of-mouth service in the store. Every day, nearly 5 million users across the country use the sweeping code to receive discounts, order food, and pay checkout.

xx 随着智能技术的不断完善，餐厅的智能化解决方案将更加人性化和个性化，为不同类别和不同模式的餐厅提供“合适”的解决方案。当智能解决方案结合传统手动服务的温度时，它是满足全面智能时代的最佳时刻！

由于订购的争吵，这种事情每天都在餐饮行业中重复出现，而这一事件可能成为一个热门新闻，因为它只反映了两种不同的餐饮智能化观点。——坚持传统并接受技术洗礼。在这次事件中，“手机订购”就像是传统和创新两场阵营战斗的导火索。

但是，手机订购和纸质菜单订购不应该是双向的。传统模式和创新措施不应成为双方的敌人，而应该是两种共存与和谐的模式。对于餐馆而言，促进智力的过程可以节省劳动力成本并提高效率。与此同时，餐饮业始终需要以传统服务为代表的人性化服务。

不要纠缠，不应该让手机订购而不是订购纸质菜单，最好考虑如何使这两种模式履行职责，这样餐厅就可以同时拥有智能和高效的人性化服务。

食品为人民，食品和饮料一直是企业家的首选对象，选择一个好的餐饮项目，然后软件开发

凭借良好的经营理念，它将获得80％的成功。您的整个创业方向是您的首选，餐饮和创业，更多的人选择观音集团，观音集团坚持品牌发展，注重创造符合市场发展，创新和长远发展的品牌项目。其餐饮品牌包括中餐，西餐，火锅，烧烤，快餐，饮料，小吃等数百种品牌，为餐饮企业家提供更多选择。

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