Inventory: Advantages of 微信小程序 Mall

Since 2017, 微信小程序 has been launched, and the outbreak period has been ushered in 2018. Both e-commerce, catering, information, and stores use 小程序. Large platforms such as Jingdong, Vipshop, Mushroom Street and other e-commerce are gathered in 小程序, why the big platform still has to do 小程序

Since 2017, 微信小程序 has been launched, and the outbreak period has been ushered in 2018. Both e-commerce, catering, information, and stores use 小程序.

Large platforms such as Jingdong, Vipshop, Mushroom Street and other e-commerce are gathered in 小程序, why do large platforms still have to do 小程序 mall? The following 汇海 Xiaobian explains why the 微信小程序 mall has the advantage to attract enterprises.

成本低

The cost of development and operation of 小程序 mall is much lower than that of some large platforms. It is necessary to settle in the Vipshop, Jingdong, Tmall and Mushroom Street. The cost of 微信小程序 mall=mall construction cost + mall maintenance operation cost + APP软件

微信 withdrawal procedure.

市场潜力大

Now there are only the products, the fight, and the Jingdong have their own 小程序 mall, and the profitability during the double eleven period is good. With many companies developing 小程序, 微信 officially opened up the development interface, and also attached great importance to 小程序, so the footsteps of the mobile Internet can be less detours.

用户体验效果佳

xx 微信商城通常是HTML5制作，用户花费很长时间才能打开购买流程，需要输入公共号码，找到菜单栏，然后进入微信商城，而小程序只需一步就可以打开

另外，小程序商城可以增加重复购买率，只要用户不删除小程序，它就会保留在小程序列中。

支付便捷

小程序商城可直接用于支付微信，HTML5商城的支付界面一般由第三方支持。 小程序是通过微信支付交易。交易完成后，账户直接进入商家账户，账户周期相对较短。

多个流量入口

微商城中有两种类型的流量门户：通过朋友圈，微信组进行分发; 2.来自媒体，公众号码。

小程序具有多个与公共号码相关联的自由流量门户，并且嵌入公共号码也使得用户的整个阅读体验不同。

用户渗透范围广

微信每月活动已超过10亿条数据，内部流量也非常大，用户覆盖人口众多，无论老人，小孩，外国人都会使用微信。因此，许多传统电子商务无法进入的中老年人，将直接联系到微信小程序。

从汇海转载