How to analyze your users through user images

用户画像is a must-have skill for every person who does business now. There are very few people who can really do a good job of analyzing user images. How to do user drawing? How to effectively classify users? These are all important. How to do it? Don't worry, 沈阳汇海 network Xiaobian first tell you how to classify user images.

First, what are the basic elements of user portraits

We start from these four dimensions. Through these four large dimensional analysis and then the underlying elemental analysis, you can clearly make the user more realistic and accurate. They are: user static attributes, user dynamic attributes, user consumption attributes, user psychological attributes.

1, user static properties

The static attribute mainly divides the user from the basic information of the user. Static properties are the basis for the creation of user images. For example: gender, age, education, role, income, geography, marriage, etc. According to different products, relevant information is extracted in a targeted manner, and the information is divided into different degrees of weight. For example, educational products are more important for education, roles, and income, but not for marriage and geography.

2, user dynamic properties

Dynamic attributes refer to the user's online behavior in the re-Internet environment, entertainment preferences, social habits, travel modes, learning methods, etc. which to some extent reflect whether a user will be interested in your product.

3. User consumption attributes

Mainly including consumption level, consumer psychology, consumer hobbies, etc. reflecting the user's perception of spending money, is it like good quality or cost-effective? Is it worthy of functional value or emotional value? This piece needs to be pondered and involves money. It is all important.

4. User psychological attributes

xx 这篇文章指的是用户的生活，工作，感受和社交互动，分析这个人的价值观，并有针对性地改进产品。在经历了上述四个维度的分析之后，您应该对用户肖像的基本分类有一个大致的了解。应该注意的是，上面提到的所有属性类别不一定在您的用户肖像中使用，并且可以被选择性地分析，这可以在后面的构造用户肖像的方法中看到。

二，如何构建用户肖像？ （样本筛选+信息收集+建立肖像）

1.用户样本筛选

在早期阶段，有必要根据产品特征确定产品目标用户群的基本特征，然后让研究公司根据需要收集用户样本。例如，对于音乐产品用户，我们需要定义：年龄范围，城市分布，使用频率，使用持续时间，设备使用，收听习惯等，最后确定一系列用户样本。

2.用户访谈

确定范围后，选择面试的用户数量可能不多，但应尽可能涵盖不同的人格类型。在访谈中需要注意的重要事项是：尽量不要向用户询问已关闭的问题和指导性问题，并注意不要忽视与产品相关的问题。将用户的习惯与产品的意见相结合，并获得应用程序开发

3.建立一幅肖像

此步骤组织，分析和分类收集的信息，以创建更充分反映用户状态的用户角色框架。然后，根据产品焦点，执行用户评估和分类，并且划分用户，用户值和使用频率以确定主用户，次用户和潜在用户。这是构建用户肖像的步骤。最后，您可以在此基础上执行有针对性的评估，精细化操作和分类操作，以实现有针对性的操作并提高运营效率。

我相信每个人都理解应该如何播放用户肖像，或者句子“论文的结尾很轻”，最实际和最深刻的真理通常来自于实践。因此，每个人都在工作中思考和总结，发现问题并用方法解决问题。我相信没有什么是无法克服的。