你准备好在数字营销时代吗？

在信息分散和爆炸式增长的时代，大数据时代也已到来，这对企业营销来说既是机遇，也是挑战。数字营销营销行业所占据的位置变得越来越重要，应用程序开发

在短短几年内，技术发展的步伐越来越快，大数据，短视频，人工智能，区块链，内容优先，数据驱动，营销全覆盖等词汇不断出现在公众面前视图。它甚至已经应用于各行各业。在最近一年，这些现象将继续出现和传播，在企业的推广和营销中发挥主导作用，尤其是内容和数据更加突出。

企业营销的标准是拥有自己的官方网站，可以在各个方面展示公司的品牌产品，加强与客户的沟通，为客户提供销售。随着移动社交平台和视频平台的发展，操作简化和观看方便的特点在互联网用户中迅速普及。与此同时，企业也将营销和营销重心倾向于移动端和PC端投资。会减少。

On the basis of the gradual fragmentation of the media environment and the faster and faster update of things, the marketing platform that enterprises can choose has begun to diversify. According to statistics, in the budget allocation of marketing promotion, 87% of enterprises clearly indicated that they will further increase the budget for mobile marketing in the future, while the traditional PC-side publicity trend is slowly decreasing, and more than 60% of enterprises reduce the delivery or Even if it is not delivered, it can be seen that mobile terminals are increasingly favored by branded products. However, no matter which way it is promoted, the key channels for its distribution always revolve around the two types of social and video. The first mobile platform is the social platform, while the PC is video 网站.

The prelude to digital marketing has been opened. How to develop specific marketing in 2018? First, content marketing can start with network variety, online drama or sports events. The development of the platform is diversified and the cultural development is diversified. Network dramas and network variety such as《明星大侦探》,《这，就是铁甲》,《白夜追凶》,《春风十里不如你》are very popular among the audience, and the friends circle and headline number are basically blown up. Waiting for the media, the company is aiming at the opportunity, and the advertisements are heavily advertised. The facts show that the effect is very good.

Followed by social marketing of KOL, short video, live broadcast, etc. KOL's ability to bring goods is comparable to that of stars. It is a key point in social marketing. There are figures that 71% of brand owners will increase their social marketing investment next year, with an average growth rate of 21%. KOL accounted for 67%.