微信 friend circle advertising should do?

微信朋友圈广告is a native advertisement based on the 微信 public number ecosystem, which is displayed in the circle of users' friends in the form of original content similar to a friend. 微信 friend circle advertising as an emerging advertising platform, has its powerful things. When many large and medium-sized enterprises are ready to enter this field, how to do this work is still a lot of attention. The next 汇海 network will share relevant content for everyone.

First, as a brand new advertising carrier, his advantage is obvious.

1.微信 number of users. 微信 has a huge number of users, so 微信 as an advertising carrier, his coverage is amazing;

2. Ad placement. 微信's circle of friends is every 微信 user's concern, if there is a mobile phone 软件开发

Advertising is interspersed with the exposure rate is self-evident.

3. The unique possession of advertising. A major feature of the 微信 ad is that each user can only receive one ad at a time. This is very helpful for the penetration of ads

4. Precise positioning. Based on the 微信 targeting feature, ads can be targeted to a city, an area, or even a 5km range

Second, how do you make great results?

1. Ultra-high frequency highlights + powerful promotional activities. Spread the information in a short period of time and entice users to participate in the company's sales activities. These programs are suitable for various companies to carry out promotional activities

xx 2.不间断的推送曝光+信息展示。持续的输出产品的概念给客户。让客户经常暴露在公司特定的广告曝光下。在客户心中种植下品牌的印象

第三，如何做到利益的最大化？

广告界一般判断一个广告的好坏无外乎两个方面

1.广告的转化率

2.广告的曝光率

这两个是相辅相成的，大部分的广告人都只重视广告的曝光率而忽略了广告的转化率才是广告最终落地的关键.微信朋友圈广告这种广告投放形式可以有效的提高转化率。朋友圈广告投放的环境是较为私密的朋友圈。目标用户在相对私有的圈子里，防备心理是比较低的。

朋友圈广告作为信息流广告，效果广告的一种，具备精准定向的功能，这边同样也分享一下，目前朋友圈的定向功能：支持地域，性别年龄，手机相关（品牌型号，手机系统及联网环境），婚恋，学历，兴趣标签（商业兴趣/APP兴趣），LBS，再营销等属性定向。然而选择微信朋友圈广告投放的还是依据企业自身的发展情况。

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