微信 on behalf of the operating company services need to pay attention to the content and charges

With 微信 users reaching 1 billion, the 微信 market has become a must for corporate brand promotion,微信代运营has also become an important way for corporate promotion. 微信 as a hand app, activity and user volume have long dominated the app list, so for a company, marketing through 微信 is a compulsory subject. The 微信 marketing is the most basic and most common way is the 微信 public number operation, but how to design an operational content program, non-professional 微信 generation of operating companies can easily compete, if by recruiting 微信 operating personnel, they face several The problem, the next 沈阳汇海 network Xiaobian will share relevant content for everyone, I hope to bring some help to everyone.

First, if you don't understand it, it's hard to get the right person. Because you don't know how to operate, you can even ask for a question if you can even use it.

Second, the overall cost is higher. First of all, in terms of staffing, there must be at least three positions of planning, design, copywriting and editing. Now, with a little skill, the salary level will not be too low.

Secondly, how to use H5微信 marketing tools and micro-mall is also a problem. It is obviously unrealistic to develop by itself, and the use has certain thresholds, which requires professional 微信 operators. The cost of trial and error is quite high.

Therefore, the professional 微信 generation operating company came into being. Through the professional public operation company, the company can effectively optimize the cost of the company in 微信 marketing and improve the overall effect.

xx 狭义上我们讲的微信代运营，指的是微信公众号代运营，公众号又分为订阅号，服务号和企业号，应用最多的是订阅号和服务号，主要区别是图文推送次数以及接口权限。订阅号每天可以推ERP系统

送图文1次，服务号每月可以推送图文4次，且服务号拥有更多的接口权限，适合更深度的服务方面的开发。而订阅号主要是以资讯类为主.微信公众号代运营的内容主要分为：

第一，微信图文内容运营这里的微信图文指的便是上面提到的推送次数的图文，一篇原创的微信图文的产生主要经过5个阶段：策划主题→收集素材→文案创作→图文设计及编辑→推送。一篇精品原创内容通常可以吸引更多人阅读，从而达到吸睛效果，进而转化成为粉丝。但入门容易入道难，如何精准策划，蹭热点，事件营销，场景风格.都很考验代运营团队。另外提一点就是，推送的内容可以是图文，也可以是语音，图片，所以节假日及创意海报也包含在其中。

第二，H5微信营销运营.H5全称是HTML5，是一门技术语言，不需要去懂太多，简单来说，我们看到的所有在微信上的互动小游戏，场景等，都属于HTML5营销范畴。比如砸金蛋，大转盘，答题，投票等。企业根据自己的特点选择不同的营销方式，可以达到快速吸粉的目的，但千万不要误踩微信的雷区，比如诱导式关注，诱导式分享等，非专业人员谨慎操作，否则有大概率（99.9％）被封号的风险。

XX 三，微信开发。 微信开发实际上是一个独立的服务模块，但是操作内容是无所不包的，并且开发作为工具和操作手段之一也可以用作操作服务内容。微官网，微商城，H5,微信小程序等都属于微信开发类。当市场上的某些标准工具不足以满足企业的需求时，需要进行定制开发，这通常是在运营协议框架之外签署的。

从广义上讲，微信生成操作涵盖范围更广，包括新媒体生成操作，O2O营销推广，广告运营，平台和用户操作。这种类型的操作需要对特定问题进行具体分析，并且不能一概而论。

在了解了微信公共号操作的内容后，您需要知道微信生成操作的充电方法。通常每年运行微信代，原因很简单，短期发电操作难以生成，操作是一个渐进的过程。至于收费标准，除了标准化的微官网，微店，H5工具，其他都是非标准产品，有必要根据服务内容的细节给出明确的价格。不同的服务内容和服务团队可能会收取不同的费用不，但是一分钱和一件商品的真相自古以来就没有改变过。找到一组新生做手术和一组具有丰富运营经验的操作员是完全不同的。因此，在选择微信生成操作团队时，拥有丰富的操作案例是选择的关键点之一。