How to quickly master mobile internet marketing

With the rapid development of the Internet, mobile Internet has also developed rapidly in recent years due to the needs of users.移动互联网营销Traffic is a word that cannot be avoided. For entrepreneurs, your first bucket of gold, or your first traffic, original users, and stock users, is the core. User acquisition is definitely related to traffic. The essence of Internet marketing is the acquisition of traffic and the conversion of traffic. Next, the 沈阳汇海 network will share the relevant content of mobile Internet marketing quickly, and hope to solve the problem for everyone.

First, mobile Internet marketing has three common difficulties in obtaining traffic:

1. The flow is realized, the conversion rate is not high or there is no closed loop operation. I sent a 微信, read thousands, but did not buy, "selling is not a seat", this is a pain point.

2. Traffic traps: invalid and cheating. Traffic cheats are a global problem, spending money on advertising to buy traffic, reading is easy to fake, clicks are easy to fake, and the phone number left by users is also easy to fake.

3. Continue to grow, continuous low-cost access to traffic. The cost of obtaining most online traffic is rising every year. Baidu grows by about 30% every year. The most expensive advertisements should now be 微信 friends. Today's headline is information flow advertising. The cost of traffic is still very expensive, it only has to give you exposure, click on it and you have to pay. Continuous low-cost access to traffic is a problem that entrepreneurs or entrepreneurs are most likely to solve.

xx 营销的套路无非这五点：第一，获取用户;第二，提高用户的活跃度;第三，提高留存率;第四，获取收入;第五，用户自传播，也就是常讲的病毒式营销，裂变式营销，口碑式营销。获客，提频，留存，拉新，裂变，基本思想就是这样。整个互联网营销的打法，只能叫“急功近利”。“急功”就是快速建立品牌“近利”就是快速获取用户。这是整个营销手段的一个套路，它叫“流量池思维”。

二，品牌是最稳定的流量池

品牌是竞争的壁垒，而且是高壁垒，从流量的角度讲，品牌是最稳定的流量池.沈阳下雪了，中午吃火锅，我们脑海中第一时间想到的可能是海底捞，这就是品牌的唤起，那它的流量也就自然产生了。

三，如何快速的建立品牌，这里也有一些套路：

1.差异化定位

神州专车在初期，作为一家传统企业，一没有互联网平台，二没有太多资金去烧，三已经有很多品牌先冒出来了，可以说神州专车的机会非常少了。当时我们就做了一个差异化定位——安全。当主要对手都在讲邂逅，专车上你可能邂逅一个美女，邂逅一个经纪人，投资者，我们讲“除了安全，什么都不会发生”，回归到出行的本质。/p>

有三种定位是比较容易快速出来的：

●一是差异化，强竞争性定位（对手定位），如瓜子二手车“没有中间商赚差价”;

OA系统

●二是USP定位（自我定位），功能性为主，如OPPO“充电五分钟通话两小时”;

XX ●第三个是第一个卡类别，创建新类别并成为第一个，如LeTV“互联网电视”。

2.符号化构建

每个人都非常忙碌，他们每天接触的信息量非常大，他们看到的信息是碎片化和粉化的。在这个时候，尽量让你的品牌象征，简单明了，反复洗脑，刷牙的存在。不断强化品牌记忆的关键点。

这里有一些技巧：形状符号，如天猫的猫头形状，LV两个字母;颜色符号，如luckin咖啡鹿，波点形状符号和品牌蓝色符号，小黄色车，小蓝色自行车，Mobai橙色自行车;图像符号，如神舟专车金领司机;和听到甚至闻到符号。

3.入职后：现场突破

在进入后的情况下，前面的对手非常强大。你如何实现交通突破？此时，您可以选择一些垂直场景切入，并在垂直场景中站稳。在垂直场景中积累口碑，获得第一批用户，慢慢进入主流市场“农村包围城市”。

例如，神舟特种车选择了六个垂直场景突破：核心是上下车市场，逐渐占据近40％，然后延伸不同出差，会议车辆，加班工作的场景晚上，孕妈妈和亲子旅行。