微信 What is the difference between the operating price and the self-operating operation of the public

微信公众号代运营What is the difference between price and self-operation? The emergence of 微信 quickly detonated the social field, and a large number of companies also entered the 微信 public number. But most companies lack operational capabilities, especially traditional ones. You have to operate. It is not easy to successfully operate the public number. For a small business, it is too much burden. So the best way out is to find a third-party professional 微信 public number to operate the company, starting from strength and price. The next 沈阳汇海 network will share relevant content for everyone.

I. The status quo of 微信 public number operation

Due to the increasing influence of the 微信 public number and the traditional enterprises “hugging” the Internet and upgrading the industry, more and more enterprises are entering the public platform, which is very extensive for the prospect of the operational market. It has also attracted a large number of traditional e-commerce operators to enter, and a large number of new generation of operating companies have entered the industry. The competition is getting bigger and bigger, and it is already a red sea.

Second, 微信 public number generation service service content

1, 微信 public account basic service--open public account for enterprises, design personalized 微信 avatar, two-dimensional code introduction, build an interactive public platform, dock third-party platform, set automatic reply, custom menu function.

2, 微信 public account content management one combined with the needs of enterprises, daily push graphic information, analysis of industry target consumer interest points, improve the content structure, edit and write articles, cleverly implanted corporate brands and products, to achieve the purpose of communication. Monthly analysis of data reading rates, broadcast sharing and other data.

xx 3，营销策划 - 营销主题，策划线上线下互动节日活动，让营销更精彩。热销，市场营销，炒作营销等。还有各种微活动，H5活动营销策划。

4,微信公共账户用户管理制定用户关注扩展计划，如：微信公共账户互助推送，用户离线活动，跨行业联盟等，促进用户增长注意力。

5，其他增值互动服务：智能客户服务，数据分析，离线活动硬件支持，BBS论坛社区推广，用户行为深度分析，同行微信分析，互动游戏，精美主题页面，朋友圈转发，企业微信品牌案件包装，媒体宣传等。

三，代表运营公司的微信公众号哪个更好？还需要从以下几个方面进行选择。

1.从团队配置中选择

良好的一代操作必须从一个优秀的团队开始。操作的内容不限于文章的推送。他是包罗万象的。要精致，你需要一支优秀的团队来实现终极目标。公众号码就像足球或篮球。如果你想赢，他不是一个人的游戏。团队中的每个人都是经过精心挑选的专业团队，具有很强的专业性。团队必须包括：运营总监，策划，文案，设计，技术和其他人才。公共平台中还有许多地方需要技术支持，例如制作漂亮的HTML5，这需要编程。

2，从平台的建设和发展到公共平台的选择发展，其原有的平台功能过于简单，显然不能满足推广要求，这就要求公共平台代表运营商具有一定的定制菜单开发技术团队支持。为企业选择运营商的公共平台，检查是否有专业的开发团队是非常重要的，这确定了运营商真正独立于运营实力。

3. From the push content selection, the most important one in the operation of the public number is the push of the article content. A good content is not to say that the text is exquisite, the language is gorgeous, and the passage is beautiful. Good content needs to be combined with practical hotspots, positioning, and marketing strategies. Good content requires reading volume and collection and forwarding quantity, so the article guarantees the exposure, so that we will eventually form direct or indirect sales. Therefore, the content that can drive the development of the enterprise is good content.

4, from the data analysis, the choice of a good start and a good end need to rely on data to support, in the generation of operational teams, everyone needs to know how to analyze the data, the information hidden in a large number of seemingly chaotic data, Extract and extract to find out the inherent laws of the subject. In the industry, there is a saying that “the execution of data-based execution is not a rogue.” The significance of data analysis is not just at the one-sided level of development of its own public platform. Expanding to see the data analysis is the core of the operation of the entire industry, the industry pillar, and now the information society, the demand for information and information on the enterprise can be said to be coveted.

4. Cooperation process of 微信 public number operation

1. Customer 沈阳小程序 design

Contact the carrier to negotiate and agree on the target of the 微信 public number operation;

2, the company provides detailed quotation according to customer needs, the client company confirms that the two parties sign the contract;

3. After signing the contract, the company will take out the operation plan form at the first time, and indicate the main operational items of each stage according to the time period;

4. The operating company applied for and configured the 微信 public number of the client company and entered the official operation stage.

V. Comparison of the advantages and disadvantages of 微信 public number operation and self-operation

(1) Cost comparison

xx 自我操作：独立操作需要专业的微信操作员，这是昂贵的。

发电运营：基于项目的运营，成熟的团队，简化的安排和低成本。

（2）内容比较

自我操作：单个操作员只能实施基本维护更新，难以平衡其他操作员。

发电操作：提供完整的操作和维护，并跟上最新的信息和技术。

（3）专业比较

自我操作：运营需要整体营销计划，而不仅仅是维护。个人的专业精神是不够的。专业性低。

代表经营：专业注重微信营销业务，具有丰富的经验和创意积累，处于相关开发技术的最前沿。职业化。

（4）有效速度比较

自我操作：企业的推广缺乏资源，有必要尝试和探索。

代表操作：拥有自己的推广资源，整合多个微信公共号，跨行业沟通的效果，有效。