What are the different forms of 微信 friend circle advertising for brand promotion?

With the rapid development of the Internet market, it is very important for enterprises to seize this bonus. Among them, 微信 can be said to be the dominant player in social 软件, and 微信 market is also worth one billion users.0x9A9A] is also an important channel for brand promotion, then how to use the 微信 circle of friends for brand promotion? Next 汇海 Xiaobian will share relevant content for everyone, hoping to solve for everyone.

First of all, we need to understand what is the 微信 circle of friends advertising? In fact, based on the 微信 public number ecosystem, the original ads are displayed in the circle of friends through the form of friends' original content. This kind of advertisement is different from traditional media advertisements in that it can be more convenient for interaction between users and users and by means of praise, comment, etc. and rely on 微信 acquaintance social relationship chain to spread. The main algorithm of 微信 friend circle advertisement is based on the acquaintance social relationship chain, because the products recommended by relatives and friends are relatively easy to be trusted and accepted.

Secondly, let's take a look at the 微信 circle of friends ads in several different forms. These forms are mainly derived from the browsing experience of the circle of friends, as follows:

1.微信 friends circle local promotion ads

xx This type of advertising mainly uses LBS technology to accurately target its ads to the surrounding 3-5 km. This kind of technical advantage can mainly make the advertisements of the new store opening, promotion, new product listing, member marketing and other businesses more effective to reach the closer customers, so that the customer visit rate is effectively improved. At the same time, the merchant can also enhance the awareness of the brand and products of the merchants by promoting the name of the store, the city or the promotion of the products, thereby realizing the promotion of the brand.

2.微信 friends circle native promotion page ads

This kind of advertising display is mainly "good content + aesthetic design" to enhance the user's awareness of the brand and the viewing experience, so that customers can be deeply impressed. The original promotion page advertisement is composed of the outer layer of the circle of friends and the inner promotion page of the inner layer. The user can automatically generate the original promotion page by simply opening the key, so that the user experience is more natural and comfortable.

3.微信 small video ad

微信 small video advertising display method is mainly to use the "video + text" style to promote, as long as you can more accurately grasp what the user wants to see or the problem you want to solve, so that your brand can be There is a place in the user's heart.

4.微信 circle of friends graphic advertising

The graphic mode is mainly the style of long-haired friends. The text pictures and links can be flexibly and freely configured. It can be said that “it seems to be the least advertisement-like advertisement”. However, as long as the design is more appropriate, it can better attract users. Attention. But even the best ads will cause users to be disgusted, so don't already have a screen-based release. The piece of advertising content is also worth exploring, because 沈阳小程序 is made

xx 为广告的本身存在的目的就是商家进行产品推广，但是如果想要用户接受自己的产品，广告的时候就要更好的介绍自己的优势，其中一旦出现夸大吹鼓，被用户发现，就会造成整个品牌口碑的下降，严重的还要承担法律责任。

其实微信朋友圈广告，增加评论和点赞的功能已经是增强了用户与商家之间的互动，然而这种互动往往也会给商家带来意想不到的惊喜。总而言之做好微信朋友圈广告是企业进行品牌推广的重要方式，不断地让营销方式不断地转变调整，让用户体验更好，这样才能达到好的效果。

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